The Kingdom of Heaven is like the perfect domain name. You’d pay anything to acquire it.
The Kingdom of Heaven is like an abandoned Open Source project that you want to see continue. You’ll repeatedly contact everyone connected with the project and demonstrate your commitment until you are made admin.
The Kingdom of Heaven is like a desirable SAAS app. You’d mortgage your house to afford to purchase it.
The Kingdom of Heaven is like a freemium app. Some people never pay to get access to the extended features and benefits. Some upgrade and become subscribers.
The Kingdom of Heaven is like a portfolio of past work. Some was created recently. Some was created in the past.
Just like the Bible, this wasn't written to be kept to yourself.